“Changing the narrative” isn’t about having the best talking points. It’s not achieved through rapid-response communications alone. It’s about harnessing what people are already talking or thinking about, and feeding it with the message you want to dominate. Adding to the story. Fine-tuning it. Expanding voices. Gathering steam. And then, like a wave, the conversation builds to a breaking point and you have changed conventional wisdom to your message, with an organic echo chamber.
View this presentation and read this Ohio Immigrant Alliance case study to learn how OIA contributed to a narrative shift on immigration, from “immigrants are dangerous” to “ICE is dangerous and we need a humane set of immigration policies” in 2025 and 2026.
